A California native turned New Englander, Rosanna Ortiz is the Founder and CEO of StyleWeek, LLC. She created the company in 2009 as a platform for emerging fashion designers. Since 2001 Rosanna has worked in marketing and public relations. While at a Boston-based PR company, Rosanna managed the accounts of fortune 500 companies including Estee Lauder, Monster.com, Origins, Anheuser Busch and Penguin Putnum. In addition, she co-owned a boutique PR agency in Washington DC for more than 2 years. As a shoe rep for Franco Sarto, Rosanna honed her skills in the fashion industry and was heavily involved in relationship development and marketing. Rosanna continued to pursue her interest in fashion as a fashion editor and blogger for a Boston-based magazine for 5 years.